Job Summary
This role enables the successful activation of marketing campaigns across regions, channels, and business segments. The individual partners closely with Growth Marketing and cross-functional teams to ensure campaigns are clearly defined, aligned, and delivered with consistency and operational excellence. Acting as the central point of coordination across marketing execution functions, this role translates campaign plans into executable actions with clear timelines, aligned stakeholders, and defined success metrics - driving standardization, scalability, and continuous improvement in campaign activation processes.
Key Responsibilities
Campaign Planning & Alignment
- Partner with campaign stakeholders to understand marketing goals, audience strategies, and success metrics
- Ensure campaign plans are clearly defined, aligned to business objectives, and ready for execution
- Validate timelines, dependencies, and readiness across all contributing functions
Cross-Functional Coordination
- Serve as the primary liaison between campaign owners and marketing performance functions (data, insights, segmentation, solution architecture, web, martech)
- Coordinate efforts across teams to align on requirements, timelines, and deliverables
- Facilitate working sessions to drive clarity, resolve dependencies, and align execution plans
Campaign Enablement & Readiness
- Ensure all components required for campaign execution are aligned, including audience readiness, data requirements, tracking, and system dependencies
- Drive campaign readiness processes to ensure launches are consistent and high-quality
- Identify risks, gaps, or misalignment early and coordinate resolution across teams
Execution Oversight & Delivery
- Oversee campaign activation progress across teams, ensuring delivery aligns to timelines and objectives
- Provide visibility into campaign status, risks, and key milestones to stakeholders
- Support issue resolution and escalation management for campaign-related challenges
Standardization & Process Excellence
- Develop and maintain standardized campaign activation processes, frameworks, and playbooks
- Drive consistency in campaign intake, planning, and execution across regions and teams
- Enable scalable execution through reusable templates, workflows, and best practices
Performance Coordination & Optimization
- Coordinate with insights & reporting teams to monitor campaign performance
- Ensure performance data is captured accurately and aligned to measurement frameworks
- Support optimization efforts by aligning stakeholders on insights and recommended actions
Requirements
- Bachelor's degree in Marketing, Business, or related field; equivalent experience considered
- 8-12+ years in marketing operations, campaign management, or cross-functional marketing roles
- Strong understanding of multi-channel marketing and campaign execution processes
- Experience working across cross-functional teams in complex, matrixed environments
- Familiarity with marketing technology ecosystems (CRM, marketing automation, analytics platforms)
- Excellent communication, organization, and stakeholder management skills
- Ability to manage multiple initiatives simultaneously with strong attention to detail
- Strategic mindset with the ability to connect campaign execution to business outcomes
GCS is acting as an Employment Business in relation to this vacancy.
Marketing Activation Manager
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