Marketing Activation Manager

Reference: 25795321_1787668190

About the Role

We are seeking an experienced Marketing Activation Manager to lead the planning, coordination, and execution of integrated marketing campaigns within a FinTech and Financial Services environment. This role will partner with Marketing, Data, Analytics, CRM, Martech, and Digital teams to ensure campaigns are launch-ready, compliant, delivered on time, and aligned to business objectives.

Key Responsibilities

  • Lead end-to-end activation and execution of multi-channel marketing campaigns.
  • Coordinate across Marketing, Data, Analytics, CRM, Martech, and Web teams to ensure alignment on campaign goals, timelines, and deliverables.
  • Drive campaign readiness, including audience segmentation, tracking, reporting, data dependencies, and platform requirements.
  • Monitor campaign progress, communicate status updates, and mitigate risks to ensure successful delivery.
  • Develop and standardize campaign activation processes, workflows, and best practices.
  • Partner with analytics teams to measure performance and support campaign optimization initiatives.

Required Qualifications

  • Bachelor's degree in Marketing, Business, or a related field, or equivalent experience.
  • 8-12+ years of experience in Marketing Operations, Campaign Management, Marketing Program Management, or related roles within FinTech, Banking, Payments, Wealth Management, Lending, Insurance, or Financial Services.
  • FinTech or Financial Services industry experience is a mandatory requirement.
  • Strong understanding of multi-channel marketing, customer lifecycle marketing, and campaign execution in regulated industries.
  • Experience working with CRM, marketing automation, analytics, and marketing technology platforms.
  • Proven ability to manage complex cross-functional initiatives and influence stakeholders at all levels.
  • Excellent communication, organizational, and project management skills.
  • Ability to manage multiple priorities in a fast-paced environment while maintaining attention to detail.

Preferred Qualifications

  • Experience supporting customer acquisition, retention, or engagement programs for financial products and services.
  • Familiarity with compliance, governance, and regulatory considerations in financial marketing.
  • Experience working in large-scale, matrixed organizations.

Why Apply?

This is an exciting opportunity for a marketing operations professional with a strong FinTech or Financial Services background to drive high-impact marketing campaigns, optimize execution processes, and contribute to strategic growth initiatives in a fast-paced, data-driven environment.

GCS is acting as an Employment Business in relation to this vacancy.

GCS is acting as an Employment Business in relation to this vacancy.

COMPETITIVE SALARY
Added 25/08/2026
Reference: 25795321_1787668190

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