Marketing Project Manager
The Global Campaign Project Manager is a dedicated project management role responsible for planning, coordinating, tracking, and governing marketing initiatives across the SMB Marketing organization. This position does not own campaign strategy, audience planning, activation, channel execution, campaign performance, or optimization. Instead, the role serves as the operational backbone of the organization by ensuring projects are properly planned, resourced, tracked, and delivered according to agreed timelines and priorities. The Global Campaign Project Manager works closely with Campaign Activation, Marketing Automation, Lifecycle Marketing, Insights, Data Operations, Solution Architecture, Commerce, Enablement, Technical SEO, Digital Experience, agency partners, and the Corporate Affairs Project Management team to ensure alignment across all workstreams. This role is also responsible for work management governance within Wrike, ensuring all work is visible, prioritized, tracked, and reported consistently across the organization.
Key Responsibilities:
Project Planning & Coordination
- Develop project plans for approved marketing initiatives and campaigns
- Create and maintain project schedules, timelines, milestones, and dependencies
- Coordinate activities across multiple teams to ensure work progresses according to plan
- Facilitate project kickoffs, planning meetings, status meetings, and stakeholder reviews
- Monitor project progress and communicate updates to stakeholders and leadership
- Ensure project documentation remains accurate and current throughout the project lifecycle
Dependency Management
- Identify and manage dependencies across teams, systems, vendors, and stakeholders
- Coordinate handoffs between functional teams
- Proactively identify bottlenecks and risks that could impact project timelines
- Escalate issues and facilitate resolution when projects encounter obstacles
- Support leadership in making informed prioritization and resource decisions
Project Governance & Reporting
- Maintain project status reports, dashboards, RAID logs, and executive updates
- Ensure projects follow established governance processes and approval workflows
- Monitor project health and provide visibility into schedule performance, risks, and resource impacts
- Support leadership reporting and portfolio reviews
- Establish consistency in project management standards, templates, and operating procedures
Work Management Governance (Wrike)
- Serve as the primary owner of project visibility and governance within Wrike
- Ensure all projects, initiatives, enhancements, operational activities, and campaign-related work are logged and maintained within Wrike
- Drive adoption and compliance with established work management processes
- Ensure project plans, timelines, statuses, and assignments remain accurate and current
- Maintain portfolio-level visibility into active work across SMB Marketing
- Support reporting and dashboard development to improve transparency and decision-making
Resource Management & Capacity Planning
- Monitor team capacity, workload distribution, and resource utilization across SMB Marketing
- Partner with team leaders to identify resource constraints and workload imbalances
- Ensure time tracking is completed accurately and consistently
- Analyze utilization and workload data to support planning and forecasting activities
- Provide leadership with visibility into team capacity, project demand, resource allocation, and delivery risks
- Recommend adjustments to priorities, timelines, and resource assignments when capacity challenges arise
Operational Excellence
- Support continuous improvement of project management processes and workflows
- Identify opportunities to improve efficiency, transparency, and collaboration across teams
- Promote disciplined project management practices and accountability
- Drive standardization of project intake, prioritization, planning, and reporting processes
- Partner with Corporate Affairs Project Management teams to align best practices where appropriate
Role Distinction
Global Campaign Project Manager Owns project planning, timeline management, dependency management, resource coordination, capacity planning, work management governance, Wrike compliance, project reporting, risk management, stakeholder communication, process adherence, and operational transparency.
Campaign Activation Manager Owns campaign activation planning, audience readiness, segmentation requirements, channel coordination, marketing execution readiness, campaign launch requirements, measurement requirements, campaign performance monitoring, and optimization recommendations.
GCS is acting as an Employment Business in relation to this vacancy.
Marketing Project Manager
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