Senior Analyst, Ad Strategy
What You'll Work On
International Ads Strategy Support
- Support strategic analysis across international markets, reflecting differences in market maturity, regulation, and advertiser sophistication.
- Develop comparative views, market frameworks, and structured analyses to inform global vs local decisions.
- Support ongoing product prioritisation tied with the sales planning process.
Executive Communication
- Produce clear, concise, executive‑ready decks and documents to support leadership discussions.
- Turn complex analysis into structured narratives with clear takeaways.
- Support ad‑hoc strategy deep dives as needed.
Programmatic & Ad Ecosystem Insight
- Apply a strong understanding of programmatic advertising and ad tech ecosystems to inform strategy work.
- Translate ecosystem knowledge into implications for ad product and monetisation strategy.
What We're Looking For
- 3-5+ years' experience in advertising environments - e.g. ad revenue strategy, ad tech, ad strategy or programmatic. Background in consulting, strategy, analytics, or similarly structured problem‑solving roles is highly desirable.
- Comfort working with and analysing data sets including AI tools.
- Exposure to targeting, measurement, audience strategy, or ads data enablement.
- Experience working with international or multi‑market contexts is a plus.
- Direct experience within the advertising ecosystem (publisher, platform, ad tech, agency, or advertiser) strongly preferred.
- Strong analytical and problem‑solving skills.
- Comfort working with ambiguity and bringing structure to complex questions.
- Strong written and visual communication skills, particularly for senior audiences.
- Collaborative working style with product, data, and commercial teams.
- Pragmatic, impact‑focused mindset.
- Bachelor's degree or higher.
GCS is acting as an Employment Agency in relation to this vacancy.
Senior Analyst, Ad Strategy
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