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What You'll Work OnInternational Ads Strategy SupportSupport strategic analysis across international markets, reflecting differences in market maturity, regulation, and advertiser sophistication.Develop comparative views, market frameworks, and structured analyses to inform global vs local decisions.Support ongoing product prioritisation tied with the sales planning process.Executive CommunicationProduce clear, concise, executive‑ready decks and documents to support leadership discussions.Turn complex analysis into structured narratives with clear takeaways.Support ad‑hoc strategy deep dives as needed.Programmatic & Ad Ecosystem InsightApply a strong understanding of programmatic advertising and ad tech ecosystems to inform strategy work.Translate ecosystem knowledge into implications for ad product and monetisation strategy.What We're Looking For3-5+ years' experience in advertising environments - e.g. ad revenue strategy, ad tech, ad strategy or programmatic. Background in consulting, strategy, analytics, or similarly structured problem‑solving roles is highly desirable.Comfort working with and analysing data sets including AI tools.Exposure to targeting, measurement, audience strategy, or ads data enablement.Experience working with international or multi‑market contexts is a plus.Direct experience within the advertising ecosystem (publisher, platform, ad tech, agency, or advertiser) strongly preferred.Strong analytical and problem‑solving skills.Comfort working with ambiguity and bringing structure to complex questions.Strong written and visual communication skills, particularly for senior audiences.Collaborative working style with product, data, and commercial teams.Pragmatic, impact‑focused mindset.Bachelor's degree or higher.

GCS is acting as an Employment Agency in relation to this vacancy.

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Job Title: Senior Ad Strategy Analyst

Job Type: Contract

Location: London

The Opportunity

We're hiring a Senior Ad Strategy Analyst, for a high-growth, global digital platform expanding its ad-supported business across international markets.

This is a high-impact role sitting at the intersection of ad tech, data, audience strategy, and monetisation, supporting senior leadership in shaping the next phase of growth.

If you're looking to move beyond execution into strategy, insights, and commercial decision-making, this could be a strong next step.

What You'll Be Doing

Ads Strategy & Market Insights

Support strategic analysis across international markets, considering differences in maturity, regulation, and advertiser demandBuild structured frameworks and insights to support global vs local decision makingContribute to product and monetisation prioritisation

Monetisation & Yield Strategy

Analyse performance data to identify revenue growth opportunitiesSupport initiatives to improve:Yield optimisationPricing strategyAudience targeting effectiveness

Programmatic & Ad Tech Strategy

Apply knowledge of the programmatic ecosystem (DSPs, SSPs, publishers, platforms)Translate technical insights into clear business recommendationsSupport strategic thinking around ad product and platform evolution

Executive-Level Communication

Build clear, structured, presentation-ready outputsTurn complex data into simple, actionable narrativesSupport ad hoc strategy deep dives for leadership

What We're Looking For

3-5+ years' experience in digital advertising, ad tech, programmatic, or ads strategyStrong understanding of:Programmatic ecosystemAudience targeting and measurementAds monetisationBackground in strategy, analytics, consulting, or structured problem solving preferredAbility to work with ambiguous problems and bring structureStrong analytical thinking and communication skills (especially PowerPoint/storytelling)Experience in international or multi-market environments is a plus

Why Consider This Role?

Move into a strategy-focused role (not campaign execution)Work on high-visibility projects with senior stakeholdersGain exposure to global markets and a scaling ads businessStrong mix of data, strategy, and commercial impact

GCS is acting as an Employment Business in relation to this vacancy.

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