This week on the Leaders Series, Matt Cook, an award-winning sales and marketing leader, discusses the impact of sound business processes, digital innovation, and scalability on business success. With over 25 years in sales and management, Matt shares insights on the U.S. cannabis industry and leveraging data for decision-making. As Founder of SalesForce Search & SalesHub, he has guided companies like Apple, J&J, and IBM in optimizing sales teams for revenue growth.