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Senior Content Strategist/Designer
UX, Product & AI Content Systems

We're looking for a senior Content Strategist/Designer to help us take a big step forward in how we create product content.

We've recently defined our brand voice. Now we need to bring it to life in the product.

This role is about understanding where our current content is working and where it isn't, showing what great looks like in practice, and turning that into a simple, usable system that teams can rely on.

A key part of this is making that system work for AI as well as people, so designers can confidently generate high-quality, on-brand content.

This is a hands-on, high-impact role where you'll help shape how content is created across a product used by millions.

What you'll do

Audit existing product content to understand what's working and where it falls short of our brandRewrite a small number of high-impact journeys to demonstrate a clear, high-quality standardTurn those examples into simple, practical rules, patterns, and frameworksCreate the foundations of a UX content system that designers can use day to dayShape guidance that works for both humans and AI, including templates, constraints, and promptsWork closely with Product Design, Design Systems, and our UX writer to embed this into how we work

What we're looking for

Strong experience in content design or UX writing for digital productsA sharp eye for quality, with a clear sense of what great looks likeExperience turning brand voice into clear, practical product contentComfortable starting from scratch and bringing structure to ambiguous problemsConfidence working closely with design teams and helping shape directionHands-on experience using AI in content workflows. You've experimented, learned what works and what doesn't, and understand how to shape content, prompts, and rules so the output is consistent and on-brand

GCS is acting as an Employment Business in relation to this vacancy.

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We've recently launched a new brand platform, already in use across our consumer-facing channels. Now, we're looking to elevate our product to match, creating a more refined, cohesive, and aspirational experience for our users.

We're looking for an exceptional UI-focused Product Designer to define and deliver this step change. You'll take early explorations from the team, refine and challenge them, and establish a clear, high-quality visual direction for the product.

This is an exciting opportunity to help define what "great" looks like for a product used by millions of people.

What you'll do

Set the visual direction for our product UI, making sure it feels aligned with our brand and distinctly high qualityTake existing explorations and push them further, bringing clarity, consistency and a stronger point of viewDesign a small number of key screens and flows that set the standard for the rest of the productExplore interaction and motion to bring the experience to life, not just make it look goodWork closely with our Design System designer so you're thinking feeds directly into scalable components and patternsShare your perspective openly, explaining your decisions and helping the team align around a clear direction

What we're looking for

A portfolio that shows real strength in UI craft. Work that feels thoughtful, polished and intentionalExperience designing consumer products (mobile or complex web apps), not just marketing sitesSomeone who can balance ambition with realism, pushing quality without losing sight of what can actually be builtA strong feel for modern UI, interaction and motionCuriosity about how AI is shaping product experiencesConfidence to challenge ideas and raise the bar, while bringing people with youComfort working in a space where not everything is fully defined yet

What success looks like (after 3 months)

A clear, confident UI direction that the team is excited to build towardsA set of standout designs/prototypes that genuinely raise the quality bar for the productAlignment across design and product on where we're headingA direction that can be translated into the design system and rolled out by the team.

GCS is acting as an Employment Business in relation to this vacancy.

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