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Marketing Activation Manager (FinTech & Financial Services)

Location: Remote
Duration: 12-Month Contract

About the Role

We are seeking an experienced Marketing Activation Manager to lead the planning, coordination, and execution of integrated marketing campaigns within a FinTech and Financial Services environment. This role will partner with Marketing, Data, Analytics, CRM, Martech, and Digital teams to ensure campaigns are launch-ready, compliant, delivered on time, and aligned to business objectives.

Key Responsibilities

Lead end-to-end activation and execution of multi-channel marketing campaigns.Coordinate across Marketing, Data, Analytics, CRM, Martech, and Web teams to ensure alignment on campaign goals, timelines, and deliverables.Drive campaign readiness, including audience segmentation, tracking, reporting, data dependencies, and platform requirements.Monitor campaign progress, communicate status updates, and mitigate risks to ensure successful delivery.Develop and standardize campaign activation processes, workflows, and best practices.Partner with analytics teams to measure performance and support campaign optimization initiatives.

Required Qualifications

Bachelor's degree in Marketing, Business, or a related field, or equivalent experience.8-12+ years of experience in Marketing Operations, Campaign Management, Marketing Program Management, or related roles within FinTech, Banking, Payments, Wealth Management, Lending, Insurance, or Financial Services.FinTech or Financial Services industry experience is a mandatory requirement.Strong understanding of multi-channel marketing, customer lifecycle marketing, and campaign execution in regulated industries.Experience working with CRM, marketing automation, analytics, and marketing technology platforms.Proven ability to manage complex cross-functional initiatives and influence stakeholders at all levels.Excellent communication, organizational, and project management skills.Ability to manage multiple priorities in a fast-paced environment while maintaining attention to detail.

Preferred Qualifications

Experience supporting customer acquisition, retention, or engagement programs for financial products and services.Familiarity with compliance, governance, and regulatory considerations in financial marketing.Experience working in large-scale, matrixed organizations.

Why Apply?

This is an exciting opportunity for a marketing operations professional with a strong FinTech or Financial Services background to drive high-impact marketing campaigns, optimize execution processes, and contribute to strategic growth initiatives in a fast-paced, data-driven environment.

GCS is acting as an Employment Business in relation to this vacancy.

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