Job Search

Job Summary
This role enables the successful activation of marketing campaigns across regions, channels, and business segments. The individual partners closely with Growth Marketing and cross-functional teams to ensure campaigns are clearly defined, aligned, and delivered with consistency and operational excellence. Acting as the central point of coordination across marketing execution functions, this role translates campaign plans into executable actions with clear timelines, aligned stakeholders, and defined success metrics - driving standardization, scalability, and continuous improvement in campaign activation processes.

Key Responsibilities

Campaign Planning & Alignment

Partner with campaign stakeholders to understand marketing goals, audience strategies, and success metricsEnsure campaign plans are clearly defined, aligned to business objectives, and ready for executionValidate timelines, dependencies, and readiness across all contributing functions

Cross-Functional Coordination

Serve as the primary liaison between campaign owners and marketing performance functions (data, insights, segmentation, solution architecture, web, martech)Coordinate efforts across teams to align on requirements, timelines, and deliverablesFacilitate working sessions to drive clarity, resolve dependencies, and align execution plans

Campaign Enablement & Readiness

Ensure all components required for campaign execution are aligned, including audience readiness, data requirements, tracking, and system dependenciesDrive campaign readiness processes to ensure launches are consistent and high-qualityIdentify risks, gaps, or misalignment early and coordinate resolution across teams

Execution Oversight & Delivery

Oversee campaign activation progress across teams, ensuring delivery aligns to timelines and objectivesProvide visibility into campaign status, risks, and key milestones to stakeholdersSupport issue resolution and escalation management for campaign-related challenges

Standardization & Process Excellence

Develop and maintain standardized campaign activation processes, frameworks, and playbooksDrive consistency in campaign intake, planning, and execution across regions and teamsEnable scalable execution through reusable templates, workflows, and best practices

Performance Coordination & Optimization

Coordinate with insights & reporting teams to monitor campaign performanceEnsure performance data is captured accurately and aligned to measurement frameworksSupport optimization efforts by aligning stakeholders on insights and recommended actions

Requirements

Bachelor's degree in Marketing, Business, or related field; equivalent experience considered8-12+ years in marketing operations, campaign management, or cross-functional marketing rolesStrong understanding of multi-channel marketing and campaign execution processesExperience working across cross-functional teams in complex, matrixed environmentsFamiliarity with marketing technology ecosystems (CRM, marketing automation, analytics platforms)Excellent communication, organization, and stakeholder management skillsAbility to manage multiple initiatives simultaneously with strong attention to detailStrategic mindset with the ability to connect campaign execution to business outcomes

GCS is acting as an Employment Business in relation to this vacancy.

Read less