Episode 1: Alex Tatham - Managing Director - Westcoast Ltd. Westcoast is the UK's largest privately owned technology company. Alex Tatham has led the business for the past six years, having been promoted from Sales & Marketing Director in 2013. The business is growing organically at over 10% per annum and last year had sales of over £2.8bn. While being a qualified Chartered Accountant, Alex is also a well known figure in the IT Channel having twice been voted at Channel Personality of the Year.